Is your marketing strategy working? Do you have a clear plan, or are you just throwing ideas at the wall to see what sticks? As a marketing consultant with nearly two decades of experience, I've developed a simple tool called the Market Momentum Meter to help businesses answer these questions.

What is the Market Momentum Meter?

Think of it as your marketing health check-up. Inspired by those engaging magazine quizzes we all love, this scorecard helps you evaluate your marketing effectiveness across five key areas. Unlike complex assessments, this tool uses a straightforward yes/no scoring system - you either have something in place, or you don't.

The Five Key Areas of Assessment

1. Strategic Positioning

Your foundation starts with a clear value proposition. Does your business have one? Is it distinctly different from your competitors? Is it consistently communicated across all channels?

2. Target Market and Segmentation

Early in my business, I made the classic mistake of thinking everyone was my potential customer. The truth is, defining your specific customer profiles is crucial for success. This section helps you evaluate whether you truly understand your target market and can identify ideal clients versus those better served elsewhere.

3. Digital Marketing Channels

This section examines your digital presence, including:

• Website optimization

• SEO strategy

• Social media effectiveness

• Email marketing performance

• Paid advertising approach

4. Content and Messaging

Your brand's voice should be consistent and recognizable. This section evaluates whether your content:

• Maintains consistent brand messaging

• Aligns with your buyer's journey

• Delivers relevant value to your audience

5. Measurement and Analytics

The final section focuses on tracking your success through:

• Clear goal setting

• Performance reporting

• Google Analytics implementation

How to Use the Meter

After completing the assessment, you'll receive one of three ratings:

• Marketing Excellence

• Strategic Improvement Needed

• Urgent Marketing Transformation Required

Remember, there's no shame in discovering areas that need work - that's the whole point of the assessment. Use the results to identify your strengths and prioritize improvements.

Take Action Today

Ready to evaluate your marketing strategy? The Market Momentum Meter is available for free at MarketMomentum.Bizarre/MarketMomentumMeter. Simply provide your name and email to receive the assessment in your inbox.

Whether you use the results to guide your own improvements or seek professional help through programs like our 60 Day Accelerate, the important thing is taking that first step toward better marketing effectiveness.